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Monday, May 2, 2011


After much anticipation...Hellz has finally released their spring/summer 2011 line titles "Queens Of Noise"...I really like every piece in this collection...The last collection was so/so to me so I was not expecting that much....But this collection has to be one of my favorites....there is a feeling of the original Hellz Bellz in this line...that feeling has been missing in the last few collections but the essence of Hellz seems to be back... even though Hellz is no longer a small brand that only some knew about..I think Lanie is staying true to herself and the brand..  As long as chicks in PB don't start rockin the hell out of it..i will always love Hellz..  I like that the 'Belle of the Brawl
 jacket is back with a slight twist...The cut n' sew pieces are perfect for summer time...   here is what they have to say about the line on their website...

This Summer, HELLZ is pleased to introduce the official release of “Queens of Noise”, a bold collection inspired by America’s youth. Love, drugs, and rock & roll…the fundamentals of a good time. The sunset strip turns into a catwalk, while neon lights adorn city streets. “The Queens of Noise” rule over the night like it’s second nature, and anything short of wild is simply unacceptable. The collection is filled with an array of bright colors, loud prints, and dangerous cuts that portray a generation lead by it’s own lusts and thrills.

“Queens of Noise” is fast to celebrate the arrival of long hot summer nights with an array of flirty dresses that exude the rebellious nature of HELLZ. The “Slash” features mesh slits on a confetti printed body-con dress, while the “Tux” combines a sophisticated demeanor with a venomous hidden agenda for the girl-about-town. This summer, HELLZ calls upon all ‘Queens of Noise’ and midnight marauders in the battle of self-empowerment to use their voice, and reign over the concrete kingdom of the youth. Through the “Queens of Noise” independence is the thrill in which we all seek, and if you’re going to risk it all, you better look good doing so.

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