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Monday, August 30, 2010

HELLZ--->> Fall Delivery I..The Rest Is Her Story..

I have been dying for some fall lines to drop and the time has finally come...Hellz puts in a lot of work and it shows...This brand is continuing to mature each season...there is a level of sophistication but still sticking to their streetwear roots...I love that it is mostly black...and all the pieces can be dressed up or dressed down..the details and shapes of this collection a ahhmazing....the evolution of this brand keeps me interested and always has me wanting more...good jobto the Hellz team!

Here is what Hellz has to say about this collection-

"This Fall 2010 marks the growth of Hellz, with a more experimental venture entitled ‘The Rest Is Her Story,’ a collection that conveys a classic story of vengeance while simultaneously exuding sensuality and ferocity. Drawing inspiration from revenge and exploitation films such as ‘Lady Snowblood’ and ‘Thriller,’ the collection makes use of a dark color palette to embody the mood & feel of both films. Black, white, and  texture are prevalent throughout the collection and accentuate the unorthodox but innovative silhouettes with leather, trims and details. Pieces like the ‘Alice,’ a fitted blazer with exaggerated shoulders and back ruffle detail inspired by anti-heroines who display great strength and confidence while maintaining beauty and grace. Another interesting piece from the collection is the ‘Wonderland, ‘ a fine cotton jersey printed tunic with metal hooks and eye trims, that not only demonstrates the boldness and convention of film vixens, but the brand as a whole as well. A subtle color story, intelligent and experimental silhouettes and contrasting metal details culminate in an exhibition of daring feminine sexuality and confidence, truly proving that ‘The Rest Is Her Story.’"

Art Direction: Misslawn
Photography: Brooke Nipar
Hair & Makeup: Matisse
Models: Bianca, Kristen, Lena

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